When we’re getting close to the end of the year, social networks like Twitter and Google make statistics on what their users do, like, follow, comments, etc. And Instagram wasn’t going to be less! They’ve more or less analyzed their results, so let’s give it a look!
First of all, one of the most basic things that everyone has seemed to notice is that the Instagram users with most likes and followers are women: Kylie Jenner, Taylor Swift, Beyoncé… And there are even more female Instagram users than male Instagram users. So we can more or less say that women like and follow those role models they feel closer to or who they aim to be.
Kylie Jenner’s most liked pictures are retouched, flawless pictures of herself. So we can say that people who like these sort of pictures are users who are fans of uploading the most flawless pics on social media to represent the most positive highlights of their life. On the other hand, users who are more fans of Taylor Swift’s most liked pictures, which are a litte bit more casual, relaxed and usually involve her cat, are more fans of subtle pictures that aren’t so retouched.
It all depends on the individual likes of every user, but we can see that the majority have very similar tastes.