Creator Studio Instagram Reels

February 27, 2023

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Creator Studio Instagram Reels

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How do you get your Instagram reels to consistently reach your target audience when they're most active? Simple! You use Instagram Creator Studio. This fantastic account management app allows you to view key analytics that inform you who's viewing your content and when they're most likely to see it. It also gives you the ability to schedule your reels in advance, so you can always post at the optimal moment. Today, we're going to take a look at how to schedule Creator Studio Instagram Reels.

What is Creator Studio?

Creator Studio is a must have management tool for any business, influencer, or social media marketer serious about expanding their social media reach. It covers both Instagram and Facebook and allows you to schedule the release of your social media content while also providing key analytics on your account's performance. Not only that, but it can also help to get you started on monetising your posts and facilitates account collaborations.

Originally, catering only to posts and videos, Meta's Creator Studio now gives you the ability to schedule stories and reels. However, to make use of this app, you must have a creator or business account. In addition, you have to link your Instagram account to a Facebook business profile in order to access these features. It is primarily aimed at dedicated users who are looking to develop a social media marketing strategy.

The Benefits of Using Creator Studio for Your Instagram Reels

The Bigger Picture

Scheduling your reels in advance allows you to work on your overall strategy. If you set aside a specific time to work on your content, you will be able to see how it all fits together. Having this bigger picture means that you can create a more coherent feel to your posts. Consistency of content is a proven way to increasing engagement. In turn, this will boost followers and sales.

Time Management

I always prefer to do things when I can get a flow going. If you group your videos together at one time, everything will be fresh in your mind. This will ultimately save time later on as you won't need to check back on anything to get that coherence you're looking for.

You also have to consider the week ahead. You never know what will come up later on that might delay your post, missing out on the time when your regular followers are most active. You don't want to be running around like a headless chicken at the last minute trying to get your reel up. A scattergun approach will also mean that the quality of your content suffers.

Targeting your audience

As mentioned, it's best to post when your target audience are most active. The insights function on Creator Studio is a great tool for finding out the perfect time to post. Take advantage of this data and schedule your posts to coincide with when your followers are getting their daily Insta – hit. Once again, this will ensure engagement.

Creator Studio: The Short Version

  1. Go to
  2. Make sure you're on your Instagram profile and not Facebook.
  3. Hit the 'Create' button in the top left corner of the dashboard.
  4. Select 'Reels' from the two available options. (If it gives you the option of IG Video, click this one. All Instagram videos are now converted to reels).
  5. Add the final touches to your reel by cropping and adding a caption.
  6. Edit your 'Reel cover'.
  7. Select the 'Publish' dropdown in the bottom right corner.
  8. Select 'Schedule'
  9. Choose your date and time of when to post.
  10. The scheduled post will appear on your 'Calendar'
Creator Studio Instagram Reels2

How to schedule Creator Studio Instagram Reels

The process of scheduling a reel on Creator Studio is pretty straightforward. It is available on both a desktop computer and the Creator Studio App for mobile devices. As it provides services for both Instagram and Facebook, make sure you have selected the Instagram option.

You can post a reel by hitting the create button on the top left of your dashboard. It will give you the option of selecting a post or a reel. If it gives you the option of IG Video, click this one. All Instagram videos are now automatically converted to reels, so there is no difference between the two.

A new screen will appear that prompts you to upload your reel. Here you can also crop and reframe your reel. You will also be able to enter your post caption here. Don't forget to add your hashtags! You have the option to change your reel cover on the right hand side of the sub – screen.

To schedule the post, hit the publish dropdown menu in the bottom right corner. Here you have the choice of publishing immediately, scheduling, or saving as a draft. Obviously, you want to choose schedule from these options. You can then select the date and time you wish the reel to be posted.

Creator Studio. My conclusions

Reels are the go to form of content on Instagram at the moment. If you want to increase engagement, followers, and sales, you need to make the most of them. The best way to do this is by creating high quality and consistent reels that are delivered to your target audience at the best time.

This is where using Meta's Creator Studio comes in. Using the insights tool allows you to find out who you're posting for and when they're active. You can then schedule your reels to be posted at peak traffic times. Overall, this will help you to create a consistent, well informed, and time efficient strategy.

Scheduling your Instagram reels in Creator Studio is an easy process if you follow the simple steps listed above. All you have to do then is sit back and wait for the engagement to come rolling in!

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