With the holiday season ahead and the good news of some vaccine for the Covid19 being available around Christmas, it is the right time to spice up the festive spirit. It is when people look forward to shopping for gifts for their loved ones, and themselves and businesses that use Instagram are gearing up to gain mileage from the shopping spree that has already started. Despite the lull due to the pandemic, companies expect a significant spike during the holiday season like the earlier years.
As usual, social media platforms are the best places to conduct business, and Instagram tops business owners’ choice due to the high business-friendly environment it provides. The extraordinarily high engagement rate of Instagram allows new businesses to gather quick pace by establishing a sizeable following by buying likes, followers, and comments from Insta4likes.com that drives the business on the fast track of growth.
To create an exclusive marketing campaign to latch on to holiday sales opportunities during the Christmas season, here are some strategies that can prove highly effective.
1. Create content based on Christmas theme
To ignite the visitors’ festive spirit to your Instagram page that stimulates their purchasing instincts, plan well to generate a feeling of fun, happiness, and enjoyment as soon as visitors reach your page. Create a holiday content library that provides a steady flow of holiday based content by focusing on the products you want to promote during the holiday season. Plan all details about the promotional campaigns meticulously by considering the details and the special offers’ timing to trigger an immediate response from the audience. Be clear about the kind of customer needs that your offers can help to satisfy because the campaign’s success depends on the value customers derive from it.
2. Bank on IGTV
Compared to reading a blog, 80% of the audience prefers to consume image-based content, especially videos with exceptionally high appeal. Instagram allows you to take full advantage of its IGTV feature. You can post short videos to create a better relationship with the audience by engaging them most excitingly. Videos have outstanding appeal, and you can create a festive fervor that excites the audience and evokes a positive response while driving them towards making purchases. Videos allow getting intimate with the audience by sharing behind-the-scenes content, which generates trust about the brand and the featured products.
3. Showcase your creativity with Instagram Stories
Like videos, you can tap into the feature of Instagram Stories to create the best content for engaging with the audience enjoyably and funnily, upholding the festive spirit and elevating moods. Allowing the audience to interact with the content further increases engagement and enhances the trust for the brand.
While promoting your products, highlight your brand voice that resonates with the audience and reflects the joyous spirit of the coming festivities that encourage generous spending as people are in the mood of giving something.