If you’re familiar with Instagram, you should know that the benefits of hashtags are extraordinary to boost engagement rate. However, if you want to sharpen your engagement skills, you need to create a brilliant Instagram hashtag strategy.
In 2021, hashtags are one of the best ways to reach target audiences on Instagram. Creating or implying perfect hashtags doesn’t require extreme efforts, but they can easily boost the discoverability of your content.
The word ‘Hashtag strategy’ may sound confusing, but it is simple. Creating a hashtag strategy means choosing relevant hashtags for your post. However, you should know how many hashtags you can use and where to use them.
No matter if you’re sharing content through IGTV or Instagram stories, a robust hashtag strategy is very much important. In this article, we will discuss 6 tips that will help you to create a hashtag strategy on Instagram.
Be Conscious about the Placement and Number of Hashtags
Instagram allows up to 30 hashtags in one post. Instagram introduced this policy because users were overusing hashtags. As per a recent study, it’s been stated that contents with 9-30 hashtags receive the best engagement on Instagram.
Many people think that using 30 hashtags will make their content clumsy. But fortunately, it will increase the exposure of their posts.
Additionally, the placement of hashtag is also something to be kept in mind. You need to place your hashtags depending on your number of followers. For instance, if you have less than 5,000 followers, you need to hide hashtags in the caption. On the other hand, if you have 10,000 followers, you need to use hashtags in the comment box.
Hide Your Hashtags in the Caption
If you think your brand or business will be beneficial from hiding hashtags in the comments, you should take that step. However, do you know how to hide hashtags?
Instagram doesn’t show the entire text of content in your feed. The algorithm hides the additional texts behind a ‘show more’ clickable link. Your objective is to make your hashtags appear after that link. However, the main problem comes with the adjustment. You might create some interesting and attractive caption for your content, but how can you include enough texts so that the caption stays hidden?
This is where link break comes in handy. You should type your caption in various text editors and then paste them into the caption section.
Search Popular Hashtags that are Relevant to Your Brand
Always search for popular hashtags that are relevant to your niche as well as the image of your business. This is the most effective way to strengthen your hashtag strategy. Most Instagram users often search with famous and trending hashtags. So, if you use those famous hashtags on your posts, they will come across your content. Not only this will boost your followers but also the visibility of your Instagram account. However, you need to make sure that the hashtags are connected with the story of your content.
When you type a hashtag in the search box, Instagram will inform you how many posts exist on the platform with the same hashtag.
Use the ‘Related Hashtag’ Tool of Instagram
Another effective feature you need to use for your hashtag marketing campaign is the ‘related hashtag’ section.
Remember that you can use a maximum of 30 hashtags per post. When you’re facing difficulty thinking about 30 relevant hashtags, you should use this for your inspiration. Sometimes you might fail to get enough likes even after using relevant hashtags. In such scenarios, purchasing 10 Instagram likes will help you a lot.
Type the targeted hashtag in the search and then just scroll the relevant hashtags that Instagram recommends. The great thing about the ‘related hashtag’ section is that you’ll be able to find tons of famous hashtags there.
Know Your Competitors
This is an obvious and old-school research method, but still very effective for the hashtag strategy campaign. If you want to grow your followers, you need to know your competitors.
Search the accounts that upload similar content to you or have similar followers to you. You should notice if they represent a similar niche.
After that, visit their profile and look for the hashtags on their successful posts. You might notice that they’re using a bunch of the same hashtags on their post. If the hashtags are working for them, you should use them too. However, there’s no guarantee that they will provide the same user engagement rate.
Create Your Hashtag
One of the most fantastic ways to grow your community is by creating a branded hashtag. According to Sprout Social, a branded hashtag will increase your social media traffic.
When you create your hashtags, you need to encourage your followers to use them. Try to offer something that your audiences cannot refuse.
If you have a small business, ask your followers to use your branded hashtag on their posts. Additionally, announce that the best content with your branded hashtag will win a prize.
After creating branded hashtags, don’t assume that people will notice them automatically. As the owner, you need to encourage them.
These are the 6 tips you can use to create a hashtag strategy on Instagram. Don’t forget that the quality of your content is extremely important. If the content isn’t attractive, the Instagram hashtag strategy won’t be able to boost your discoverability. Additionally, always upload relevant and high-quality pictures as per your niche.