If you are someone with a company or a business and you are looking to expand your online presence and the influence you have over people online then there are many places where you can look in order to work on it. However, nowadays, there is one app which is attracting the lion's share of attention when it comes to online marketing and getting people interested and involved with companies, their products, their services and their brands. This one place which brings together hundreds of millions of people and millions of businesses so that they can get a better idea of each other is Instagram.
What is Instagram?
It is quite an achievement not to have heard any kind of mention of Instagram at some point in recent years as time and time again people have turned to it for the latest updates on news, sports, entertainment and products but if you are at a loss, here's a brief overview: Instagram is a photo-based social network. It is increasingly becoming the place to get your information from for a staggering amount of young people.
The social network has an active user base of around a billion people, and nearly seven hundred million of them are under the age of 35. What's more, of all the users, 80% of them follow at least business or brand while 60% of them have discovered a product they were interested in purchasing on Instagram. Instagram also offers the highest rate of brand engagement across all the social media sites, with Instagram rate being ten times greater than its nearest rival, Facebook. Overall, around five hundred million Instagram accounts access the site on a daily basis.
Why are people and businesses choosing Instagram?
The move to Instagram can largely be explained by the ease at which it operates. Instagram allows its users to share messages with the world through pictures with captions and some minor editing. This means that Instagram users spend a lot less time preparing their posts than users of other social media, such as Facebook or Twitter, which are more text-based. Similarly, it is easier to take in visual messages as opposed to textual ones, while they are also more open to interpretation and have a quicker and more direct impact.
Additionally, this focus on images as opposed to words means that Instagram is a better choice for those wishing to spread their messages all around the world, including people who may speak a language other than their own. Instagram is also organized in such a way that it is quite easy to search for content you are interested in while also being relatively quick in sifting through the results. There are also several features that Instagram offers, such as livestreaming and Instagram Stories, which allow for a significant amount of creativity to be displayed by those who take their time to know how to use it.
A combination of the attractive features, the easy process for preparing and delivering content and the ease with which you can communicate with people spread across the globe makes Instagram an attractive prospect for social media users. And, in turn, with so many people signing up for Instagram and using it on a regular basis, this means that a lot of businesses have also taken notice and have to decided to get involved as well in order to keep up-to-date with the latest consumer trends.
How do businesses work on Instagram?
Most businesses on Instagram, there are about 25 million of them, use it to promote their products and services and, more importantly, their brand. It is somewhat natural to offer followers and users information about your products and services. However, another approach that can be quite successful when using Instagram is to develop a more complete and fully-rounded brand to sell to your customers. By developing a brand, you are able to develop a very clear image of who you are as a company and what you stand for and what qualities you bring to the table so that anytime you roll out a new product or service, your followers will know what to expect. This can be done through the content you post on your Instagram profile, by the interaction you engage in with your followers and other Instagram users that are interested in your account. There are a whole range of ways that an official Instagram account can be used to transmit a set of values and interests that belong to your company, which will stick in the minds of your customers, both current and potential ones.
Getting to grips with the basic functions of Instagram
The important thing about Instagram is the interaction with other Instagram users. This can be done through likes, comments, views and follows. This combination of interaction helps you expand the influence of your profile and as you get more of each, then you will be able to be seen by more Instagram users, and you will be on your way to popularity. If you are struggling to get enough interaction, it is always possible to invest in these features in order to give yourself a boost. There are sites out there where can buy Instagram followers, among other features, and, by using these carefully, you can increase the popularity of your account and, in turn, gain more exposure for your company. With more exposure, more people will know about you and there will be more talk and interest in your company, which can only be a good thing.