It has been a turbulent year for pretty much all facets of society and fashion is certainly no different. However, the real surprise in the fashion sector is the item that has emerged as the number one fashion accessory throughout the globe. Apart from some people who are concerned about pollution, facemasks have never seen widespread use and their status as a fashion item has never even been considered. In 2020, this has changed and facemasks are proving to be the must-have fashion item.

The need for facemasks

The coronavirus has led to the emergence of the facemask being a bona fide fashion item. Facemasks have been shown to limit the release of droplets that carry coronavirus. By doing so, this lowers the chances of spreading the virus, something that is particularly important in places where it is not possible to properly enforce social distancing. This discovery has seen an increase in the demand for facemasks. In the beginning, people were relying on pharmacies and medical supply stores for their facemasks but now, as the demand surges, people are looking for more options.

What types of masks are there

 In order to meet this demand, clothing companies are getting involved, as well as big name fashion designers and others who have spotted an opportunity. Additionally, it is not solely restricted to companies that are closely tied to the fashion and clothing industries. All manner of companies have seen a gap in the market to get their brand out there. With this being the case, it is possible to get masks printed with all kinds of things. These range from having the colours of your favourite sports teams to famous paintings or pictures of your pets. The possibilities are endless.

Masks on social media

Unfortunately, there is still some resistance to facemasks and, in order to overcome this, we need to convince people of the benefits of it while also redefining the image of facemasks in order to convince those who have doubts about their appearance. Social media can play a pivotal role in getting people’s attention and bringing them around to the idea. On Instagram, the #facemask hashtag is just taking off but it is approaching five million uses at the time of writing. Social media brings a visibility to facemasks and it can show people how they can be worn stylishly and effectively. When most people think of wearing facemasks, they think that they have to be surgical ones that are worn by medical professionals. Another common misconception is that facemasks are only available as plain ones with boring designs in bland colours. This is not the case, however. There is a wide variety of choice to be had and it just requires a bit of research to find the designs and materials that you are looking for.

 

Why is social media helpful?

The visual aspect of social media, already an important feature for the countless fashion and clothing brands that take to it to promote their products, once again proves to be essential for people who are looking to get a better idea of what facemasks suit them best. Social media is full of people who are happy to try them out and share their looks with the wider world.