Buy 50 likes on your Instagram page. The spectacular growth of Instagram that recorded more than a billion active users until 2019 bears testimony to its popularity. Businesses must know how to leverage the channel for meeting business goals. The vast sharing opportunities on Instagram are particularly encouraging for companies. Companies that host events as part of the brand’s promotional strategy as the word about your event can spread like wildfire.
Event marketing is all about creating large pools of potential attendees. The spectacular reach and exposure that Instagram provides to its users is a boon for businesses for promoting events. To get the most from Instagram, you must design your campaign based on the Instagram fundaments like showcasing the brand popularity through likes to buy 50 likes Instagram that can help bolster the campaign. However, you must do much more than posting photos and develop cutting-edge strategies for event promotion. Use the newest features of Instagram Stories, IGTV, and other means of closely engaging the audience with the various stages of the event that boost the list of attendees.
Buy 50 likes on your Instagram page even during the various stages in event promotion
When promoting any event on Instagram, you must create strategies that showcase your activities. It must be visible from the time of pre-promoting the event and the activities on the event’s day and the follow-ups after the event. For each stage of event promotion, there are several activities to undertake that you will be clear about on going through this article.
Promotion before the event
Create a hashtag for the event
To make your content grab all attention, create a hashtag for the event that makes it easy for the audience to locate the content on the Instagram platform. It will also help to see all the related posts from your channel and others. Research well to find the most relevant hashtag for the content by staying clear of too many popular hashtags and hashtags that are unrelated to business content. Having established the hashtag, use it across all posts on your social media feeds.
Post about the event
Promote the event on your feed even before the launch. A few weeks before the event takes off. Start beating the drum by posting regularly to let everybody know that the event day is approaching fast and how it would be beneficial for the attendees. Use images of the previous year’s event, show the people networking, and tease the product that you would unveil on that day.
Encourage registrations
To make the posts more effective, include a link that helps the audience to register and even provide a link to your URL to gather more information. It will help to track the response of the audience that indicates the ROI. You will also collect more information about new leads and prevent any possibility of losing out on potential attendees. This method holds good for free events because by gathering the names and emails of attendees, you will be able to allocate proper materials, and the contact information should help in your marketing efforts in the future.
Build anticipation
Having set the stage for launching the event, you have already built some anticipation among the potential attendees, and make sure to mention in your pre-event content that you can follow along on Instagram. Encourage the possible attendees to join the conversation by including the hashtags in their stories and posts.
Posting on the event day
Make use of stories
Use Instagram Stories to focus on the necessary event details to allow attendees to re-engage with your content and provide value to those who caught up with the event late. It will provide the missing links to attendees who had not been able to keep pace with some of the activities during the event and even encourage them to visit some booths that they might have missed earlier. It also provides insights about what some speakers might have said that they missed.
Exclusive behind the scenes happenings
To add more dimensions to the event, and engage with the attendees in more interesting ways. Share some behind the scene exclusives using Stories or IGTV. For larger events, you can use some influencer who handles your Instagram Stories and manages it consistently. You can even arrange for a Q&A session with the essential keynote of the evening. When you allow the audience to look at what happens behind the scenes, they feel valued, which generates a sense of inclusiveness by making them feel that they are a part of the event’s success.
Unveil new products
Soon, upon unveiling your product or announcing your keynote, follow it up on the suspense built during the event’s teaser. If you had promised a promo code for the new product launch during the teaser. Ensure that you keep your promise when unveiling the product. You can do it by sharing your product on a post on your feed. Ask people to check your stories to collect the promo code.
Put a check on posting
Since you have a packed program on the event day with a few speakers and a few product launches and Q&A sessions, do not try to overload your channel with too many postings on the day. It will save you from the embarrassment of your followers mute or unfollow your stories as they could feel overwhelmed by the content or consider it a distraction on that day.
Post-event follow-ups
Create story highlights
To maintain the event’s momentum even after it is over and as a token of remembrance of all that happened. Use Instagram’s feature to uphold selected stories on your profile indefinitely.
Follow up post
Thank the attendees and acknowledge it on your feed while underlining the takeaways. Create a blog post exclusively for the purpose to gain visibility.
How well you promote your event will depend on deft planning by using your social media calendar to create an impactful event promotion campaign on Instagram.
